A common pitfall of people who are new to web development is to underestimate the time and care required in preparing, or developing, content for a web site. So What is content development? It's a bigger job than most people realise. One major task is to work out what sort of content you will need to have on your site, or Scoping the content. Once you've worked that out, an even more important step is to decide how this content is supposed to be linked together. This is known as developing an Information architecture.
Only then, after deciding on the type of content you need and the structure that it should exist in online, can you start with the issues of Developing the content.
Why is it important?
Most web users are interested in the content of a web site, regardless of whether they're doing research, shopping or 'surfing'. Web users scan pages quickly for information and they expect the site's structure, design and content to make this easy. Good content development makes this process easier for users, and ensures that content is engaging, relevant and works well in the web medium.
Sunday, June 14, 2009
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